Creating Your irresistible Offer
Creating Internet products is a wide
open, creative, get your juices flowing process and the
sky is the limit as to what you can do.
I get excited just thinking about the
potential of what can be done and the power behind
unleashing creativity.
You could become the next hard hitting
Info-preneur and easily dominate any red hot niche just
by creating and selling your own products. By
understanding what makes top quality informational
products and how YOU can achieve those elements in a
snap, you can put money in your pocket over and over
again.
If you learn how to do it right, you can easily earn
thousands if not tens of thousands within hours after
your product launch.
Why You May Not Have Created A Product
Let’s take a look at some of the reasons
why you may have not started creating your information
product as of yet.
Ø
You are not sure exactly what product or
program to create that will actually make you money and
establish your credibility as an expert in your field.
Ø
You have not had a step-by-step system
for how to create a content-rich product or program
Ø
You do not have the support and
accountability structures in place to systematically and
automatically complete your product or program.
Whatever the reason or excuse that we
have had up to this point that has prevented us from
creating our very first Internet product, you have to
get beyond the excuse controlling your actions and,
believe that everything is all about to change.
Your
“Irresistible” Offer
Marlon Brando said it best in The Godfather (Part 1),
'I'm going to make him an offer he can't refuse.'
There are “GOOD” offers, “GREAT” offers & “IRRESISTABLE”
offers
So what exactly
is a irresistible offer?
It is actually quite simple: When your prospect reads
(or hears about) your offer, it should appear to be so
incredibly compelling and make them feel as though you
are being so utterly generous with them, that they feel
like they’re totally RIPPING YOU OFF and getting away
with it.
You need to
figure out how you will be able to pump up the offer and
make it an absolute no brainer that your prospects will
KICK THEMSELVES if they miss out on it.
When you have
done you job and your prospect takes out their credit
card and buys your totally irresistible offer, you want
them to totally feel like they’re not just getting the
better end of the deal . . .but they should feel like
they’re
going to be taking total advantage of you.
SO what makes up
an Irresistible offer?
Here are a few of
the main components: Relevance, Credibility,
Value, Transfer the Risk, Sense of Urgency, Targeted
Audience, Instant Offer Summary something,
Believability.
A couple of the
best things you can do are to just be creative and to be
generous when it comes to making your Irresistible
Offer.
In summary, make
your offer irresistible. Make it worth the effort to the
customer to place the order. The type of irresistible
offers you create are limited only by your imagination,
so now’s thetime to start brainstorming about your
irresistible offer.
Product
Creation & Idea Generation
What is your main goal you want to accomplish with your
product…
Ø
Is your main goal
to accomplish List Building
Ø
Is
your main goal to Make Money
Ø
Is
your main goal to Brand Yourself
Before getting
started this is a very important decision to make. Your
main goal for your product creation will help you decide
on such things as price points and commission.
One of the best ways to get content for
your product is from doing an Interview. You do not
have to be the expert or have the knowledge, or
experience.
But doing Interviews correctly is very
important. To check out how to do a proper interview to
ensure that there will be a next one in your future,
make sure you check out my very first online product I
created in 3 weeks which generated over $104,000 in just
under 30 days
layoff your boss
Product examples:
ØeBooks
ØAudio
files (mp3)
ØTranscripts
of audios (escriptionist.com)
ØFlow
charts (smartdraw.com)
ØCamtasia
Video’s
ØResource
lists
ØStand
alone software
ØWeb
and content based memberships
ØSoftware
plugins (Like wordpress plugins)
ØGraphics
packages, or anything that compliments
a
structure many are already using.
ØCoaching
& mentoring
ØOffline
Events
ØPhysical
products: Books, CD’s, DVD’s, etc…
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