Website Focus
Getting Started With Website
Basics
The power of the Internet is simply amazing. I spend
endless hours on the Internet every day and I find new
things all the time. The amazing thing about the
Internet is that marketing has changed forever with the
power it unleashed.
Not to long ago (but seems like forever) marketing was
based on traditional methods such as radio, television,
newspaper, magazines, mailing advertisements and other
expensive methods and the circle of influence was within
your community and nationwide, if you could afford
television.
Now, within a short time, you can create a web presence
and have worldwide exposure for less than a one time fee
of a cheap car payment and perhaps even cheaper than a
meal out these days. It all depends on what you want to
do and how elaborate you want it to be.
The expense of creating your own web presence is not the
major milestone. It seems it is the technical factors
that present barriers more than anything does.
Website Focus is about breaking down those technical
barriers and simplifying the process of creating your
web presence by holding your hand through the process.
There are many steps that are involved in creating a
website and it is easy to get lost in the sequence of
events as well as the hurdles to jump so don’t be too
hard on yourself with respect to the technical things
that are involved.
Steps to Create Your Market
Ready Website
Here is a brief outline of
the steps to create your market ready website that we
are going to go through:
Buying a
Domain
First
rule of thumb in purchasing your domain is to make sure
that your domain name relates to your niche. For
example, if the niche that you have chosen is "affiliate
marketing" then you might select a domain like "allinoneaffiliatemarketing.com."
Your Domain
Name Should Be Your Website Name
Naming a site after its domain name is important, id
nothing else than for the simple reason that when people
think of your website, they'll think of it by name. If
your name is also your URL, they'll automatically know
where to go when doing a search.
There are so many things to consider and so many things
that people argue about when it comes to the right and
wrongs of choosing a domain.
Should it be
short, should it be long, can I use a hypen, should it
contain my keyword, should it be more as branding, .com,
.org, .net. No wonder you want to quit before you
get started.
One piece of
advice I want to give you is to make sure that you get
your domain name before you name your business if at all
possible. You will find that this is the cheaper
alternative to buying a domain than trying to buy a
domain name from someone that has already purchased the
domain you want. You will usually find that they
will not come all that cheap.
Godaddy.com is the suggested vendor in this case.
Purchasing your domain is covered in more detail in the
3rd week of Layoff Your Boss 2 Intensive.
Purchase hosting
I have
utilized all sorts of web hosting services but I keep
going back to BlueHost or Hostgator.com because they are inexpensive,
easy to use and cost effective as a small site hosting
solution.
As your online venture grows and the need for a
dedicated server arises, in which case I would highly
recommend RackSpace.com. Their support team is nothing
short of incredible. Most of your sites will do well on
Hostgator.
• When you purchase web hosting with Hostgater you will
be sent an e-mail with all the critical information you
need to access your server. That e-mail will include the
IP address (Internet Protocol) as well as the DNS
(Domain Name Server) settings. Keep that e-mail close at
hand so you can recall it as needed.
Creating an HTML webpage
HTML stands for p>
Creating an HTML webpage main programming language that makes the Web. If
you could peek into the background of the billions and
billions of web pages on the net you would find the that
there is a bunch of really confusing and funning looking
code stuff lurking. I used to
think it was pretty scary stuff until I really started
to play around with it and actually found that for the
most part it all actually makes sense and is not that
difficult to understand. Of
course I am using a great HTML editor called FrontPage
that is doing me the wonderful favor of creating all of
the magnificent HTML code for me.
Many of the real pros actually build Web pages or at
least fine-tune them by typing in and editing HTML codes
directly. But fortunately for people like me that really
have no desire to learn to be a html pro we don't have
to.
There are great programs that use what is called WYSIWYG
(What You See Is What You Get)... You design a document
on screen so it looks like what you want. The program
you're using then generates the necessary HTML codes to
create a Web page that a Web browser such as FireFox or
Internet Explorer can display.
The WYSIWYG HTML editors allow beginners to build
complex Web pages by simply "dragging and dropping" onto
the work area. These programs eliminate the need to
learn HTML, so you can concentrate on the look of your
page.
But if you are serious about doing more than a page or
two, it's to your benefit to learn HTML basics.
Just do a search on learning how to do
HTML and you will find all sorts of help that will teach
the person that is really serious about learning HTML.
Remember there is always outsourcing to
the ones that enjoy the miracles of HTML. My
Partner Dixie Brown gets all excited at the mention of
this crazy tech world. That is what finding the
right partner will do for you. HTML
EDITORS
This is one of the most popular HTML editors in the
world. It's inexpensive, easy to use and yet has a
powerful set of features. It comes with more than 25,000
graphics, icons, photos, animated GIFs, and background
images. It also includes 125 JavaScript scripts, a frame
designer, a table designer, a font designer, and an HTML
code cleaner.
You can work on and test multiple pages at once. Other
features include an internal browser for testing and
editing from the Web, an image-previewing utility, a
thumbnail image-creation wizard, a sound gallery,
right-click FTP upload, online help, a step-by-step Web
design guide, and references for the latest HTML 4.0
tags.
Ok I guess this enough on Website Focus.
Usually what I find is that the tech side of things is
best learned by getting the help you need through a good
program like Layoff Your Boss 2 so you can have someone
like my partner Dixie Brown right there by your side to
help eliminate the frustrations and headaches of the
tech problems that seem to hold so many beginners back
from ever succeeding online.
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